ISENSEVEN A WAY WE GO PREMIERE
The core idea of Isenseven is not made for social media. Obviously Isenseven was not on the top of their list. Starting out, Isenseven was a crew from Isen, Germany that decided to document their winters. Seeing all our fans all over the world going crazy for our film really motivated me to try to get another film going. On one tour stop in Munich, people turned up to watch the premiere of A Way We go, a figure most video companies would be happy with for an entire tour. It had been my main priority for more than ten years. On top of travel costs, we also had to pay our filmers.
Even if we had 15 of the most famous riders in the world in the team: After that I kind of phased out. Other crews wanted to recreate that classic skate style of film and everyone started filming with the shittiest camera they could find with a dirty, scratched fisheye. But I wanted to make it count, so the crew and I put all our energy in it. The really good guys started to leave. So we chose to stick to our style and put fun over quality.
It felt like each video the product quality got better and better, was it going to be a case of you becoming like Brainfarm or stay as a smaller and more raw video production? Now nobody has the need to experience their idols in real life because Instagram documents their entire life for them.
VIDEO: Exclusive ‘A Way We Go’ teaser
That was kind of the turning point where we really tried to step up the quality of film. Not because they were the most insane riders. They wanted to see a bunch of guys travelling the world, riding cool and creative spots, having the time of their lives. That was something that the riders and I got in arguments about sometimes. I think we managed to hold the level for a few years. Is there still love from your side for snowboarding?
Unfortunately those cameras were iswnseven above our financial means and we had to work with what we could afford which still looked OK though. A lot of riders only filmed with isenseven, which riders were most affected by you stopping? Back then I was furious. And then wzy had HD when fo was still filming either 16mm or crappy SD. But we were a league above all the local video crews.
Instagram fame has nothing to do with this concept.
We wanted to find out how the Isenseven grew to be so popular, what do they think of the current status of snowboard videos and if there are plans for Isenseven to return. Isenseven was a youth movement founded on the basis of storytelling, characters and fun.
I fell in love with these high quality images and wanted to have the same for Isenseven. But I wanted to make it count, so the crew and I put all our energy in it. And that would be the Strauss twins and Marco Smolla. After Isenseven I went freelance for a year. How did the decision come to stop making the Isenseven films? We even did a short snowboard film for Red Bull a few years ago with some guys from the old crew.
Portland Premiere: Isenseven’s A Way We Go.
When you were making Isenseven videos all of that was very new. What do you think of the current state of snowboarding films? I still have so much love for Isenseven and everything that happened in the last 15 years. The terrible winters in Europe forced us to spend a lot of money on travelling in the early season. And I taught my girlfriend to snowboard last winter so now I have some extra motivation to get out on the slopes.
I never had any other job other than being one of the guys behind Isenseven. I try to ride more for myself these days.
Was it a personal conflict VS business decision? Perhaps you could crowdfund like Absinthe? Seeing all our fans all over the world going crazy for our film really motivated me to try to get another film going. We spoke to chief in command Alex Schiller to find out more. That was a huge step for us. Each year their movies were a cinematic improvement of the last, the riders list got stronger and the filming locations grew ever further away. Snowboarding was the tool to transport our story.
Read Previous Event Recap: That might have been me, not wanting to close the door on my baby for good. I had to rely on good will many times. Anything that has to do with film. Riders started to get impatient and wanted to have some shots locked down in December. And as soon as the next story is posted, they forgot about what they just saw before. Stuff started to become quite replaceable. Do you ever feel like putting out another Isenseven project? Team videos became priority.
Schiller, Urban and Tank on a non snow-related trip to Japan. Instagram are just little bites of whatever. Obviously Isenseven was not on the top of their list.
Isenseven quickly snowballed into becoming one of the major players in the snowboard wau production world, with probably the most passionate fanbases ever. But the main support needs to come from the fans because I would be making the film to satisfy them and not the industry. It still has its justification as a collectors item or if a book is included.
It was getting harder and harder to finance the film in a fashion that would let us continue our style and, to be honest, I was starting to get really burnt out.
Even if we had 15 of the most famous riders in the world in the team: Some of them just wanted to do better tricks on the same spots every year. It can be an add-on to the main project but the focus is always the crew and the annual film and its premiere tour. Nobody compared us to the really big guys like Mack Dawg or Standard or Absinthe.